For more than a decade, my days were defined by spreadsheets, quarterly targets, and the familiar hum of the office cubicle. Finance gave me structure, stability, and experience—but it also left me restless. I craved a project that blended my passion for sports, community, and hospitality. That spark grew into a bold leap: leaving the corporate grind to open a 4,800-square-foot space dedicated to golf, social connection, and good times.
That’s how Norm’s Golf & Social was born.
The name is a tribute to my grandfather, Norm, who patiently listened as I droned on about my dream of starting a golf simulator business. He passed away in September 2022, but his encouragement and belief in me remain a guiding force. Exactly one year later, in September 2023, I made the leap and left the bank. By September 2024, we had our business license in hand and a clear vision for what Norm’s could become.
Our mission was simple: take the best parts of the golf course—the competition, camaraderie, and celebration—and make them accessible year-round, indoors, and without the barriers that often keep people away from the game. Today, our venue offers four state-of-the-art simulator bays, league play, events, and a menu crafted to fuel both serious swings and casual hangouts.
The transition from finance to fairways wasn’t without its challenges. Building a business from scratch meant learning new skills in marketing, operations, and hospitality—areas far removed from my days of analyzing balance sheets. But it also taught me that many lessons from finance still applied: knowing your numbers, managing risk, and investing in people.
Most importantly, this journey has been about community. From hosting local leagues and corporate outings to welcoming families and friends for casual nights out, Norm’s is more than just a place to play golf—it’s a gathering spot. We’ve seen birthdays celebrated, engagement proposals, business deals made, and even first-time golfers discovering a love for the game.
Stepping away from the cubicle wasn’t easy, but walking into Norm’s each day reminds me why it was worth it. It’s proof that sometimes the best investment isn’t in markets—it’s in yourself, your passions, and the people around you.
Rich Wall, Norm's Golf & Social
Article published in the October issue of the digital magazine We Are Kingston - Read it here!