Social media is a great channel for communication and relationships between businesses and their customers. To do a good job, you need to be connected to the trends in this universe and develop work that represents your company to your customers.
Here we highlight 5 trends for social media from Hootsuite's Social Media Trends 2024 report that can help your company grow in the digital world and in the results, let's go:
1 - Understanding customers behavior through social media. In addition to posting text, photos, videos and promotions, Social Media offers a lot of information on how to interact with your audience, the profile of your followers and other information. Use this rich source of information to improve the content you post on each social network.
2 - Video content is still a highlight. Try using video content to demonstrate the day-to-day running of your company, as well as the knowledge and experience you offer. Some platforms will prioritize longer videos and others (such as YouTube) will give preference to shorter videos.
3 - A more direct and targeted relationship. Instead of communicating with your customers through comments on posts, the tendency is for this interaction to take place more through direct communication (DM) channels, which is why it's important to be attentive to the messages you receive and always answer your customers' questions. Every contact is worth a lot.
4 - The best engagement will be the sharing of content. More than likes and comments on posts, the trend is to value shared content, so it's important to keep this in mind when producing material, prioritize content that the public may be interested in sharing and showing to their respective connections.
5 - Show your business routine. Post content that is consistent and relevant to your audience and that represents your business routine. Show your differentials and promote your values.
The future is here! Connected to the future, we will always achieve the best results.