Greater Kingston Chamber of Commerce

Workshop - Tracking Your E-Commerce Results (Part 2)

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Tuesday March 5th, 2019

Registration: 8:45am
Workshop: 9:00-10:30am
Time for Q&A


Greater Kingston Chamber of Commerce
Front Board Room
945 Princes Street (c/o Innovation Park)
Kingston, ON
K7L 3N6


Members: $25.00 plus HST
Future Members: $45.00 plus HST

*Payment must be made prior to the event
*72 hours cancellation notification for full refund
*No shows will be invoiced


We are pleased to partner with Lure Marketing to present a two part E-Commerce workshop.

This is the second of a two part series.

Part 2 - Tracking Your Results
Building a good strategy isn’t enough to guarantee e-commerce success. To ensure long term success you need to monitor your marketing efforts to see what is working, and what isn’t. In this workshop, we will show you how to use analytics to continually improve your marketing efforts and increase your e-comerce sales.
We will cover:  
- Setting Up Analytics Tracking On Your Website
- What Metrics To Track
- Defining / Tracking Your Goals
- Improving Your Results With A/B Testing
- Finding And Fixing The Weak Points In Your Current Strategy

Facilitator - Zack Talsma, Owner - Lure Marketing

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