Greater Kingston Chamber of Commerce

Today's Digital World presented by Bell Media, Corus Media & Rogers Media

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Thursday October 11th, 2018
Doors Open: 8:00am
Registration: 8:30am
Seminar 9:00am - 11:00amam
 

Location

Landmark Cinemas Canada  (Division & 401)
120 Dalton Avenue
Kingston, On K7K 0C3

*free parking

Admission

Seminar Cost: $32.75 plus HST

*72 hour cancellation notification for full refund
*payment must be received prior to the event
*no shows will be invoiced

Description

The Greater Kingston Chamber of Commerce in partnership with Bell Media, Corus Media and Rogers Media present a look at the digital media/advertising  world.

Join us on Thursday October 11th at the Landmark Cinemas for a presentation on "Attracting Customers in Today's Digital World". Together, spokespersons for each local media outlet will tackle three topics that are key to achieving our business and marketing goals. Breakout sessions will go further in-depth and answer your questions.

Topics include:
Geofencing - Where you place our ads
Data Targeting - Who sees your ads
Digital KPIs Key Performance Indicators - How do you measure your results

Who should be at this seminar? Anyone who purchases media advertising or sales!

Facilitators:

Jennifer Bergen - Director, Local Digital Sales and iHeartradio Operations Bell Media
Jennifer oversees local digital sales TV and Radio across Bell Media's 24 English Canada markets. She also leads the operations for iHeartRadio Canada which  includes marketing, promotion, sales and content streams.

Lyna Sapijonis - Sr. Manager Digital Sales, Corus Entertainment Toronto
After transitioning out of the agency world, Lyna started her sales career with Alliance Atlantis as an Integrated Account Manager 11 years ago. Through acquisitions by Canwest, Shaw and most recently Corus, she has transitioned into her role of Sr. Manager Digital Sales and is responsible for driving and executing Corus' digital advertising and sales strategy. She enjoys working collaboratively with all Corus media units to leverage 360 solutions for advertisers.

Kim O'Keefe - Director, SMB Sales, Rogers Media Inc.

An SMB evangelist in the digital space, Kim’s passion is working direct with businesses to help them navigate the digital marketing world.  As Director, SMB Sales for Rogers Digital Media, Kim evaluates all digital ad products and marketing strategies and adapts them for application in the SMB sector across Canada.  Kim and her teams work with thousands of SMB’s every year to educate, advise, strategize and execute marketing campaigns with digital ad products that achieve their business and revenue objectives

 


 
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