Greater Kingston Chamber of Commerce

Workshop - How to Grow Any Business Using Content Marketing Tactics

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Tuesday January 30th, 2018

Registration: 8:45am
Workshop: 9:00-10:30am
Time for Q&A

Location

Greater Kingston Chamber of Commerce
Front Board Room
945 Princes Street (c/o Innovation Park)
Kingston, ON
K7L 3N6

Admission

Members: $25.00 plus HST
Future Members: $45.00 plus HST

*Payment must be made prior to the event
*72 hours cancellation notification for full refund
*No shows will be invoiced

Description

How to Grow Any Business Using Content Marketing Tactics

The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first; reading an average of 3 pieces of online content before making a purchase. Content marketing allows you to influence consumers, and capture leads, at this now critical information gathering stage. Not only that, over time content marketing has been proven to cost 62% less than traditional advertising methods.
 
In this seminar, we will discuss:
 
- How content marketing can help you grow your business, regardless of what industry you?re in.
- The drawbacks of traditional advertising methods and how content marketing can help.
- How to build an effective content marketing strategy.
- Free tools that can help you create more effective content.
- How to properly promote your new content and grow an engaged audience.


Facilitator - Zack Talsma
                   Owner - Lure Marketing


 
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