Workshop - How to Grow Any Business Using Content Marketing Tactics
Tuesday January 30th, 2018
Time for Q&A
Time for Q&A
LocationGreater Kingston Chamber of Commerce
Front Board Room
945 Princes Street (c/o Innovation Park)
AdmissionMembers: $25.00 plus HST
Future Members: $45.00 plus HST
*Payment must be made prior to the event
*72 hours cancellation notification for full refund
*No shows will be invoiced
DescriptionHow to Grow Any Business Using Content Marketing Tactics
The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first; reading an average of 3 pieces of online content before making a purchase. Content marketing allows you to influence consumers, and capture leads, at this now critical information gathering stage. Not only that, over time content marketing has been proven to cost 62% less than traditional advertising methods.
In this seminar, we will discuss:
- How content marketing can help you grow your business, regardless of what industry you?re in.
- The drawbacks of traditional advertising methods and how content marketing can help.
- How to build an effective content marketing strategy.
- Free tools that can help you create more effective content.
- How to properly promote your new content and grow an engaged audience.
Facilitator - Zack Talsma
Owner - Lure Marketing