Workshop - Understanding Google Analytics
Wednesday April 26th, 2017
LocationGreater Kingston Chamber of Commerce
Front Board Room
945 Princess Street (c/o Innovation Park)
Kingston, On K7L 3N6
AdmissionMembers: $25.00 plus HST
Non-Members: $45.00 plus HST
*Payment must be made prior to the event
*48 hours cancellation notification for full refund
*No shows will ne invoiced
DescriptionBack by popular demand!
Google Analytics is a robust tool that provides in depth information on the performance of your website, but the information can be tricky to decipher. In this workshop learn how to use Google Analytics to get real insight into your website visitors, how they interact with your website and the best way to connect web analytics to your marketing plan.
How to interpret analytics reporting
How to provide value to your organization by leveraging site data
Enhancing the connection between analytics and advertising/marketing
Facilitator: Matthew Fair, CEO 14 Theories Inc.
Even from the beginning of Matthew's 20+ year career in web development he understood that simply having a website wasn't good enough. Customers need to be able to find your business online and businesses need to be able to understand the interactions. Out of this understanding he developed a passion for analytics and search engine optimization which has lead him to teach numerous courses, workshops and training sessions on both topics.